07900 811 343 hello@printsociety.co.uk
07900 811 343 hello@printsociety.co.uk
Consumers are more engaged when reading printed material than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.
With more and more businesses moving to advertising solely on the internet, print media now has an easier job in finding its voice and cutting through the noise.
Studies have suggested that print advertising is the most cost-effective form of marketing with a higher return on investment than most digital media.
Pitney Bowes Survey
Printed media often carries a greater sense of legitimacy due to the over saturation of online display advertising, which can be overwhelming for the audience. People are also becoming increasingly cautious of clicking on these ads because of the potential risk of viruses.
Compared to paid web advertising, print is relatively inexpensive and has a higher average return on investment, making it a popular choice for businesses.
Print is a physical medium, meaning it can stay around for longer while internet ads and emails are more disposable.
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